000			00350nam a2200157Ia 4500
008			201126s9999 xx 000 0 und d
041			_aeng
082			_a658.835 _bKAP
100			_aMATHUR, UC
245			_aADVERTISING MANAGEMENT
260			_bNEW AGE
690			_aFCH
690			_aCONSUMER BEHAVIOUR
690			_aMANAGEMENT
999			_c3693 _d3693