000 00499nam a2200181 4500
020 _a9781259026850
082 _a659.1 BEL
100 _aBELCH, GEORGE E., BLECH, MICHA
245 _aADVERTISING AND PROMOTION: AN INTEGRATED MARKETING COMMUNICATION PERSPECTIVE
250 _a9th
260 _aNEW DELHI: MCGRAW HILL EDUCATION, 2017.
300 _a1016
690 _aADVERTISING AND PROMOTION
690 _aFCBS
905 _aBooks
906 _aMRIIRS
907 _a144404
999 _c26609
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