000 00371nam a2200157 4500
082 _a659.14 MUR
100 _aMURTHY, DBN
245 _aADVERTISING AN IMC PRESPECTIVE
260 _aEXCEL BOOK
500 _aReference Book
690 _aMANAGEMENT
690 _aFACULTY OF MANAGEMENT STUDIES
905 _aBooks
906 _aMRIIRS
907 _a50103
999 _c25775
_d25775