000 00413nam a2200181Ia 4500
008 201126s9999 xx 000 0 und d
041 _aeng
020 _a9780749465155
082 _a658.8343
_bKAP
100 _aKAPFERER, JN
245 _aTHE NEW STRATEGIC BRAND MANAGEMENT
250 _a5th
260 _bKogan page
_c2012
300 _a492
690 _aFCBS
690 _aMANAGEMENT
999 _c12341
_d12341