TY  - BOOK
AU  - KELLER, KEVIN LANE & ET AL
TI  - STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING AND MANAGING BRAND EQUITY
SN  - 9789353946135
U1  - 658.827 KEL 
PY  - 2022///
PB  - PEARSON
KW  - SCHOOL OF LEADERSHIP AND MANAGEMENT
ER  -