TY  - BOOK
AU  - BELCH, GEORGE E., BLECH, MICHA  
TI  - ADVERTISING AND PROMOTION: AN INTEGRATED MARKETING COMMUNICATION PERSPECTIVE  
SN  - 9781259026850  
U1  - 659.1 BEL   
CY  - NEW DELHI: MCGRAW HILL EDUCATION, 2017.  
ER  -