STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING AND MANAGING BRAND EQUITY

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Material type: Text

TextPublication details: PEARSON 2022Edition: 5THDescription: 642ISBN:

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Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	MRIIRS	Reference	658.827 KEL (Browse shelf(Opens below))	Not For Loan		115710
Books	MRIIRS		658.827 KEL (Browse shelf(Opens below))	Available		115711

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Previous	658.827 BRAND POSITIONING STRATEGIES COMPETITIVE	658.827 BRAND MANAGEMENT TEXT AND CASES	658.827 BRAND MANAGEMENT	658.827 KEL STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING AND MANAGING BRAND EQUITY	658.83 MAL MARKETING RESEARCH AN APPLIEDORIENTATION	658.83 MAL MARKETING RESEARCH: AN APPLIED ORIENTATION	658.834 PRINCIPLES OF WEB DESIGN	Next

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