EFFECTIVE MARKETING CREATING AND KEEPING CUSTOMERS IN AN E COMMERCE WORLD (Record no. 7923)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00413nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 201126s9999 xx 000 0 und d |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | ZIK |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | ZIKMUND, WILLIAM G |
| 245 ## - TITLE STATEMENT | |
| Title | EFFECTIVE MARKETING CREATING AND KEEPING CUSTOMERS IN AN E COMMERCE WORLD |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | THOMSON |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 553 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | MANAGEMENT |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | FMS |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | FCBS |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Bill Date | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| MRIIRS | MRIIRS | 25/06/2014 | 50.00 | 658.8 | 72693 | 23/03/2022 | 23/03/2022 | Books |