MARKETING RESEARCH: AN APPLIED ORIENTATION (Record no. 31106)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00437nam a22001697a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231013b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789353433291 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 MAL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | MALHOTRA NARESH & DASH SATYABHUSAN |
| 245 ## - TITLE STATEMENT | |
| Title | MARKETING RESEARCH: AN APPLIED ORIENTATION |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7TH |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | PEARSON |
| Date of publication, distribution, etc | 2023 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 955 |
| 653 ## - INDEX TERM--KEYWORDS | |
| Uncontrolled term | SCHOOL OF LEADERSHIP AND MANAGEMENT |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Currency | Cost, normal purchase price | Bill Number | Total Checkouts | Full call number | Barcode | Date last seen | Bill Date | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Reference | MRIIRS | MRIIRS | 13/10/2023 | SAVERA BOOK DISTRIBUTORS | RS | 940.00 | 23-24/CRB/478 | 658.83 MAL | 115696 | 13/10/2023 | Books | |||||
| Dewey Decimal Classification | MRIIRS | MRIIRS | 13/10/2023 | SAVERA BOOK DISTRIBUTORS | RS | 940.00 | 23-24/CRB/478 | 658.83 MAL | 115697 | 13/10/2023 | Books |