MARKETING MANAGEMENT (Record no. 28198)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00439nam a2200205 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131716830 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 KOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | KOTLER PHILIP, ET ALL |
| 245 ## - TITLE STATEMENT | |
| Title | MARKETING MANAGEMENT |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | PEARSON, 2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 648 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | FCBS |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | FMS |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | MARKETING |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | MANAGEMENT |
| 904 ## - LOCAL DATA ELEMENT D, LDD (RLIN) | |
| a | DBM |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) | |
| a | Books |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | MRIIRS |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | 122243 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Bill Date | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| MRIIRS | MRIIRS | 18/10/2014 | 1 | 658.8 KOT | 80656 | 20/01/2022 | 20/12/2021 | 23/03/2022 | Books |