ADVERTISING AND PROMOTION: AN INTEGRATED MARKETING COMMUNICATION PERSPECTIVE (Record no. 26609)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00499nam a2200181 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781259026850 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 BEL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | BELCH, GEORGE E., BLECH, MICHA |
| 245 ## - TITLE STATEMENT | |
| Title | ADVERTISING AND PROMOTION: AN INTEGRATED MARKETING COMMUNICATION PERSPECTIVE |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | NEW DELHI: MCGRAW HILL EDUCATION, 2017. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1016 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | ADVERTISING AND PROMOTION |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | FCBS |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) | |
| a | Books |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | MRIIRS |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | 144404 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Bill Date | Koha item type | Checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| MRIIRS | MRIIRS | 10/06/2017 | 685.00 | 1 | 659.1 BEL | 108453 | 19/10/2021 | 26/08/2021 | 23/03/2022 | Books | |||||
| MRIIRS | MRIIRS | 10/06/2017 | 685.00 | 659.1 BEL | 108450 | 23/03/2022 | 23/03/2022 | Books | 21/03/2018 | ||||||
| MRIIRS | MRIIRS | 10/06/2017 | 685.00 | 659.1 BEL | 108452 | 23/03/2022 | 23/03/2022 | Books | |||||||
| MRIIRS | MRIIRS | 10/06/2017 | 685.00 | 659.1 BEL | 108451 | 23/03/2022 | 23/03/2022 | Books |