ADVERTISING MANAGEMENT (Record no. 26607)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00501nam a2200217 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788177588507 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 BAT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | BATRA, RAJEEV, MYERS JOHN G. & AAKER, DAVID A. |
| 245 ## - TITLE STATEMENT | |
| Title | ADVERTISING MANAGEMENT |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | NEW DELHI: PEARSON EDUCATION, 2017. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 768 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | ADVERTISING |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | FBSS |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | FMS |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | FCBS |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) | |
| a | Books |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | MRIIRS |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | 144403 |
| 942 00 - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha issues (borrowed), all copies | 1 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Bill Date | Koha item type | Checked out | Date last checked out | Source of classification or shelving scheme | Collection code |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| MRIIRS | MRIIRS | 10/06/2017 | 599.00 | 1 | 659.1 BAT | 108532 | 10/12/2021 | 23/03/2022 | Books | |||||||||
| MRIIRS | MRIIRS | 10/06/2017 | 599.00 | 1 | 1 | 659.1 BAT | 108531 | 27/07/2022 | 23/03/2022 | Books | 23/11/2022 | 27/07/2022 | ||||||
| MRIIRS | MRIIRS | 10/06/2017 | 599.00 | 659.1 BAT | 108530 | 23/03/2022 | 23/03/2022 | Books | ||||||||||
| Not For Loan | MRIIRS | MRIIRS | 10/06/2017 | 599.00 | 659.1 BAT | 108529 | 22/12/2021 | 23/03/2022 | Reference books | Dewey Decimal Classification | Reference | |||||||
| MRIIRS | MRIIRS | 10/06/2017 | 599.00 | 659.1 BAT | 108533 | 23/03/2022 | 23/03/2022 | Books |