ADVERTISING AND PROMOTION AN INTEGRATED MARKETING COMMUNICATION (Record no. 26601)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00519nam a2200217 4500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 BEL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | BELCH, GEORGE E. |
| 245 ## - TITLE STATEMENT | |
| Title | ADVERTISING AND PROMOTION AN INTEGRATED MARKETING COMMUNICATION |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 12TH |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | NEW DELHI: MCGRAW HILL, 2017. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1016 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | MARKETING COMMUNICATION |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | ADVERTISING |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | FMEH |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | FMS |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | FBSS |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | FCBS |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) | |
| a | Books |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | MRIIRS |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | 147658 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Bill Date | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Reference | MRIIRS | MRIIRS | 10/06/2017 | 685.00 | 1 | 659.1 BEL | 108449 | 13/04/2022 | 15/03/2022 | 23/03/2022 | Reference books | |||
| MRIIRS | MRIIRS | 22/12/2017 | 725.00 | 659.1 BEL | 110064 | 23/03/2022 | 23/03/2022 | Books | ||||||||
| MRIIRS | MRIIRS | 22/12/2017 | 659.1 BEL | 110065 | 23/03/2022 | 23/03/2022 | Books | |||||||||
| MRIIRS | MRIIRS | 22/12/2017 | 725.00 | 659.1 BEL | 110066 | 10/12/2021 | 23/03/2022 | Books | ||||||||
| MRIIRS | MRIIRS | 22/12/2017 | 725.00 | 1 | 659.1 BEL | 110067 | 23/12/2021 | 12/11/2021 | 23/03/2022 | Books | ||||||
| Dewey Decimal Classification | Not For Loan | Reference | MRIIRS | MRIIRS | 22/12/2017 | 725.00 | 659.1 BEL | 110068 | 22/12/2021 | 23/03/2022 | Reference books |