BRAND POSITIONING STRATEGIES FOR COMPETITIVE ADVANTAGE (Record no. 19639)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00546nam a2200205Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 201126s9999 xx 000 0 und d |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 SEN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | SENGUPTA, SUBROTO |
| 245 ## - TITLE STATEMENT | |
| Title | BRAND POSITIONING STRATEGIES FOR COMPETITIVE ADVANTAGE |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | TATA MAC GRAW- HILL |
| Date of publication, distribution, etc. | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 297 |
| 500 ## - GENERAL NOTE | |
| General note | Text Book |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | FACULTY OF MANAGEMENT STUDIES |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | FMS |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | BRAND POSITIONING STRATEGIES FOR COMPETITIVE ADVANTAGE |
| 942 00 - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha issues (borrowed), all copies | 1 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Bill Date | Koha item type | Checked out | Shelving location | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| MRIIRS | MRIIRS | 22/04/2014 | 658.827 SEN | 66433 | 23/03/2022 | 23/03/2022 | Books | ||||||||
| MRIIRS | MRIIRS | 22/04/2014 | 658.827 SEN | 66434 | 23/03/2022 | 23/03/2022 | Books | ||||||||
| MRIIRS | MRIIRS | 22/04/2014 | 658.827 SEN | 66435 | 23/03/2022 | 23/03/2022 | Books | 17/04/2017 | |||||||
| MRIIRS | MRIIRS | 22/04/2014 | 658.827 SEN | 66436 | 10/12/2021 | 23/03/2022 | Books | ||||||||
| MRIIRS | MRIIRS | 22/04/2014 | 658.827 SEN | 66437 | 23/03/2022 | 23/03/2022 | Books | ||||||||
| MRIIRS | MRIIRS | 22/04/2014 | 658.827 SEN | 66438 | 23/03/2022 | 23/03/2022 | Books | ||||||||
| MRIIRS | MRIIRS | 22/04/2014 | 658.827 SEN | 66439 | 23/03/2022 | 23/03/2022 | Books | Reference | |||||||
| MRIIRS | MRIIRS | 22/04/2014 | 658.827 SEN | 66440 | 23/03/2022 | 23/03/2022 | Books | ||||||||
| MRIIRS | MRIIRS | 22/04/2014 | 658.827 SEN | 66441 | 23/03/2022 | 23/03/2022 | Books | ||||||||
| MRIIRS | MRIIRS | 22/04/2014 | 658.827 SEN | 66442 | 23/03/2022 | 23/03/2022 | Books | 18/09/2019 | |||||||
| MRIIRS | MRIIRS | 22/04/2014 | 1 | 658.827 SEN | 66443 | 03/01/2022 | 23/03/2022 | Books | 31/01/2022 | 03/01/2022 | |||||
| MRIIRS | MRIIRS | 22/04/2014 | 658.827 SEN | 66444 | 23/03/2022 | 23/03/2022 | Books | 12/07/2018 | |||||||
| MRIIRS | MRIIRS | 22/04/2014 | 2 | 658.827 SEN | 66445 | 07/04/2023 | 23/03/2022 | Books | 09/06/2022 | ||||||
| MRIIRS | MRIIRS | 22/04/2014 | 658.827 SEN | 66447 | 23/03/2022 | 23/03/2022 | Books | ||||||||
| MRIIRS | MRIIRS | 22/04/2014 | 658.827 SEN | 66448 | 23/03/2022 | 23/03/2022 | Books |