INTEGRATED ADVERTISING PROMOTION MARKETING (Record no. 1945)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00496nam a2200205Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 201126s9999 xx 000 0 und d |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | CLOW, KENNETH E AND BAACK, DONALD |
| 245 ## - TITLE STATEMENT | |
| Title | INTEGRATED ADVERTISING PROMOTION MARKETING |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd;2ndIm |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | TATA McGRAW HILL |
| Date of publication, distribution, etc. | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 527 |
| 490 ## - SERIES STATEMENT | |
| Series statement | REFERENCE |
| 490 ## - SERIES STATEMENT | |
| Series statement | N |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | MANAGEMENT |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | APPLIED SCIENCE |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | MANAGEMENT |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | FET |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Barcode | Date last seen | Date last checked out | Bill Date | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| MRIIRS | MRIIRS | 28/08/2008 | 301.20 | 2 | 1 | 12268 | 20/06/2022 | 11/02/2022 | 23/03/2022 | Books | ||||
| MRIIRS | MRIIRS | 28/08/2008 | 301.20 | 12269 | 23/03/2022 | 23/03/2022 | Books |