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BRAND POSITIONING STRATEGIES COMPETITIVE (Record no. 14078)

MARC details
000 -LEADER
fixed length control field	00503nam a2200229Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	201126s9999 xx 000 0 und d
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title	eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.827
Item number	SEN
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	SENGUPTA, SUBROTO
245 ## - TITLE STATEMENT
Title	BRAND POSITIONING STRATEGIES COMPETITIVE
250 ## - EDITION STATEMENT
Edition statement	2nd;6thRep
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc.	TATA McGRAW HILL
Date of publication, distribution, etc.	2007
300 ## - PHYSICAL DESCRIPTION
Extent	292
490 ## - SERIES STATEMENT
Series statement	212.3
490 ## - SERIES STATEMENT
Series statement	N
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element	FMS
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element	FCBS
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element	MANAGEMENT
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element	FET
942 00 - ADDED ENTRY ELEMENTS (KOHA)
Koha issues (borrowed), all copies	1

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection code	Home library	Current library	Date acquired	Cost, normal purchase price	Total Checkouts	Full call number	Barcode	Date last seen	Date last checked out	Bill Date	Koha item type	Checked out
		Dewey Decimal Classification		Not For Loan	Reference	MRIIRS	MRIIRS	28/08/2008	212.30	1	658.827	12257	09/09/2022	05/09/2022	23/03/2022	Reference books
						MRIIRS	MRIIRS	28/08/2008	212.30		658.827	12258	23/03/2022		23/03/2022	Books	17/04/2017