NEW STRATEGIC BRAND MANAGEMENT (Record no. 10132)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00344nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 201126s9999 xx 000 0 und d |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | KAPFERER, J N |
| 245 ## - TITLE STATEMENT | |
| Title | NEW STRATEGIC BRAND MANAGEMENT |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | NEW DELHI |
| Name of publisher, distributor, etc. | KOGAN PAGE |
| Date of publication, distribution, etc. | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 560 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | FCH, BB BANKING |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Barcode | Date last seen | Bill Date | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| MRIIRS | MRIIRS | 09/10/2014 | 80624 | 23/03/2022 | 23/03/2022 | Books |